Signals
Metric shifts Tamda detected in the last 7 days
Suggested next experiments
Sticky mobile checkout bar with a collapsed promo field
purchase_completed dropped 13.6% last week and has never been the target of an experiment in this workspace.
Mobile web keeps showing up across your signals
mobile_web is the top driver in 3 of the last 5 signals, across purchase_completed and add_to_cart. That is a systemic mobile issue, not a one-off.
purchase_completed
The drop is almost entirely mobile web. On small screens the promo-code field sits directly above the Pay button and pushes it below the fold, so shoppers who reach payment on a phone lose sight of the primary action and abandon. iOS app and desktop, where the layout differs, held flat.
Driven by mobile_web (platform), 82% of the change
Sticky mobile checkout bar with a collapsed promo field
On mobile checkout, move the promo-code field behind a “Have a code?” link and keep the order total and Pay button visible while the customer scrolls. Measure completed purchases, and make sure checkout starts, cart additions, and average order value do not get worse.
add_to_cart
The decline is concentrated in paid-social traffic, which currently lands on the homepage rather than the specific product from the ad. The extra hop to find the advertised item adds friction before anyone can add to cart. Organic and email traffic, which lands deeper, were flat.
Driven by paid_social (utm_source), 79% of the change
Route paid-social clicks to the advertised product page
Send each paid-social ad to the product it features instead of the homepage, while preserving campaign tracking. Measure cart additions, and make sure exits and completed purchases do not get worse.
signup_completed
A modest, encouraging lift, concentrated in first-time visitors from organic search. It lines up with last week’s change that moved the account prompt below the first purchase step, so new shoppers see value before being asked to sign up. Worth confirming it holds, then codifying.
Driven by first_time (visitor_type), 88% of the change
Confirm the deferred sign-up prompt holds, then make it default
Keep the account prompt after the first purchase instead of showing it before checkout. Measure completed sign-ups, and make sure completed purchases do not get worse.