CHOOSE THE NEXT MOVE
Planning & opportunities
Compare the product paths that could move your business goals.Choose a path, inspect its assumptions, and follow the evidence into a reviewable experiment. Adjust the planning assumptions to see what changes the recommendation.
Company goal
Completed purchases
Choose product paths that help customers complete a first or repeat purchase.
Level 2 · outcome drivers
Suggested priorities for Completed purchases
Start with what worked before, test a promising idea, and investigate a longer-term opportunity.
These ideas can affect the same customers, so their estimates overlap and must not be added together. Use them to choose what to do first, not to forecast total revenue.
All paths that could move Completed purchases
Compare ideas by estimated benefit, strength of evidence, and effort. Choose one to see the details.
Review the case before you commit
What to change, why it might help, and what we still need to check.
Keep the mobile checkout action visible
What to try
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Why it is credible: Illustrative evidence · Mobile web accounts for all 49 fewer purchases in this matched-size example. Desktop held steady..
Estimated annual range
195–1,363 additional purchases
Midpoint estimate
779 outcomes
Confidence
High
Time to first results
About 4 weeks
How Tamda calculated this
312,000 eligible × 3.1% current rate × 2.0%–14.0% improvement = 195–1,363 additional purchases annually
| Input | Value | Source | Quality |
|---|---|---|---|
| Eligible customers or bookings | 312,000 / year | Planning assumption | Assumed |
| Current purchase completion rate | 3.1% | Planning assumption | Assumed |
| Expected relative improvement | 2.0%–14.0% | Planning hypothesis | Assumed |
Most sensitive assumption
The result depends most on the improvement you expect. Try a smaller or larger improvement to see how the estimate changes.
Not included
Engineering costs, sales shifted from other products, partner costs, profit margins, and overlap with other ideas, unless stated above.
What this is based on
All numbers are fictional planning assumptions, not forecasts.
Each option measures its own outcome; add-to-cart is not a purchase.
Populations can overlap. Do not add the estimated impacts.
This path measures completed purchases directly.
Change the planning estimatesChange an input to see how the estimated benefit and ranking change.
Calculation: customers or bookings affected × current rate × expected improvement. Changing an assumption updates the comparison above.
Turn the idea into a measurable test before committing the roadmap.